In January 2014, a polar vortex paralized the United States. It gained the reputation of being THE FREEZING APOCALYPSE. People were in a hybernating lock-down succumbing to the blistering artic cold under many feet of snow.
Just as humanity was on the verge of extinction, the Twitterverse arose with #polarvortexpickuplines. It worked! Limbs everywhere. Hearts pumping. Juices flowing. Hybernating became "hyber-mating", and soon after the survival of mankind was restored.